Authors

By Mary AbbaziaMary AbbaziaBy Tom SpitaleTom SpitaleBy Sean WelhamSean Welham

If you don’t choose the image or perception that you want to own in your B2B customer’s mind, your competition will! In this episode, Tom, Mary and Sean talk about the principles of positioning — how to do it proactively, effectively, and in accordance with how your customers mind really works!

About the Author

Mary Abbazia

Mary Abbazia is a strategic marketing consultant. Along with her partners Tom Spitale and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.
More About Mary

About the Author

Tom Spitale

Tom Spitale is a strategic marketing consultant. Along with his partners Mary Abbazia and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.
More About Tom

About the Author

Sean Welham

Sean Welham has worked extensively around the world in business-to-business strategic marketing. His work as a speaker, trainer, and consultant is predominantly in the technical and scientific arena with clients ranging from jet engines to oil and gas production and from agricultural chemicals to pharmaceuticals.
More About Sean