Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers, there’s a lot we can learn from the steps—and missteps—of a company like Nike, particularly when it comes to maintaining distribution partnerships, staying tuned to customer needs, and embracing strategic agility.

In this episode you will learn:

• Why balancing direct and indirect sales channels is critical for mature brands in maintaining customer relationships and market reach.
• How mature brands like Nike face unique challenges in staying relevant—and the strategies B2B marketers can use to avoid these pitfalls.
• The importance of strategic agility and regular brand assessment to meet evolving customer needs.

Key Quotes:

1. “When mature brands sideline their trusted channels, they risk alienating customers and weakening their market position.”
2. “Understanding your brand’s perception and adapting to new trends isn’t optional for long-term success.”
3. “Strategic agility isn’t just a trend—it’s an essential discipline for any brand facing evolving market dynamics.”

Listen in to discover how B2B brands can harness Nike’s lessons to navigate similar strategic challenges and reinvigorate their own product lines.