Is Virtual As Good As Live? - IMPACT

Authors

By Mary Abbazia

Mary Abbazia By Sean Welham

By Sean Welham

Sean Welham By Tom Spitale

By Tom Spitale

This season we surprise each other by throwing out un-rehearsed marketing topics and debating them. The second topic on this podcast is one that is on a lot of business people’s minds right now: Are virtual business models as good as live ones? Listen as the team debates the pros and cons of each approach in light of the current pandemic.

About the Author

Mary Abbazia

Mary Abbazia is a strategic marketing consultant. Along with her partners Tom Spitale and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.

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About the Author

Sean Welham

Sean Welham has worked extensively around the world in business-to-business strategic marketing. His work as a speaker, trainer, and consultant is predominantly in the technical and scientific arena with clients ranging from jet engines to oil and gas production and from agricultural chemicals to pharmaceuticals.

More About Sean

About the Author

Tom Spitale

Tom Spitale is a strategic marketing consultant. Along with his partners Mary Abbazia and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.