In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible, customer-centric approach to strategic planning. They emphasize how trends and customer needs should drive strategy rather than rigid annual reviews.

In this episode you will learn:

• How to shift from finance-driven planning to a continuous, trend-focused strategy.
• Why regular, flexible discussions about market changes are more effective than yearly cycles.
• How “goal-free planning” can encourage more innovative and strategic thinking.

Key Quotes:

1. “Your strategy should be driven by market shifts, not just by a financial calendar.”
2. “Goal-free planning creates space for big ideas without the pressure of hitting financial targets.”
3. “Businesses that separate strategic thinking from financial planning cycles are more adaptable and innovative.”

We hope you’ll tune in and discover how rethinking your approach to planning can drive better results in an ever-changing market.