In this episode, the team explores how Artificial Intelligence (AI) is transforming the critical—yet often elusive—task of differentiation. Building on decades of strategy work, they explain how AI helps generate, sharpen, and test ideas faster than ever. Rather than hoping inspiration strikes during strategy development, teams can now tap into curated databases of past case studies, simulate impact using Ability to Win, and move from big idea to executable plan.  All with the help of AI.

You’ll hear how AI acts as a creative partner in workshops, helps validate whether a strategy is “enough” to move market share, and ensures that promising ideas don’t die in the execution gap. Whether you’re trying to revive a legacy product or find a fresh angle on a crowded market, AI is now a practical accelerator of strategic clarity and momentum.

What You’ll Learn

• How AI enhances strategic brainstorming and offers analogies to past success stories
• How to use AI to simulate investment impact on perceived value and market share
• How AI helps close the gap between strategic ideas and execution

Key Quotes

• “It’s like having a creative thinker in the room—and a simulator to test your ideas.”
• “AI can show you if your strategy is enough to make a dent—or if it’s just interesting.”
• “We’re moving from ‘aha’ moments to clear action plans—faster than ever.”