In this episode, Mary, Tom, and Sean explore how AI elevates one of their most beloved tools: the Attractiveness Criteria. Traditionally used to evaluate and prioritize markets, segments, or projects, this framework gains new power when paired with AI. The team explains how AI reduces subjectivity, accelerates analysis, and allows for advanced applications like competitor-level insight and dynamic scoring. Whether you’re a strategist or a functional team leader, this episode highlights how AI can help you focus on what matters—and avoid chasing opportunities that look good on paper but fall short in practice.

Key Discussion Points:

• How AI adds rigor and clarity to the once-intuitive Attractiveness tool
• The ability to evaluate not just your company’s view, but also how competitors may perceive a segment’s potential
• How AI makes cross-functional alignment easier and turns previously time-consuming analyses into fast, high-impact decisions

Key Quotes:

• “AI turns a subjective conversation into a structured prioritization.”
• “We used to assume segments were equally attractive to competitors—now we can test that.”
• “It’s not just for markets. We’ve used this tool to prioritize internal projects and even club memberships.”