In this episode, Mary, Tom, and Sean discuss the growing role of AI in strategic marketing and how it is transforming the way companies approach the planning process. As businesses face the challenge of lengthy planning cycles, AI offers a way to streamline market analysis and speed up strategy creation, allowing teams to focus more on creativity and game-changing decisions.

In this episode, you will learn:

• How AI can reduce the time spent on market, customer, and competitor analysis.
• Why AI doesn’t replace human expertise but accelerates the process of forming testable hypotheses.
• The importance of teaching AI what “good” looks like in strategic marketing and removing biases in data analysis.

Key Quotes:

• “AI accelerates the process of getting you to a testable hypothesis in a fraction of the time.”
• “It’s not about replacing strategy—it’s about using AI as an aid to reach actionable insights faster.”
• “AI can do 90% of the heavy lifting, but the final steps still require human expertise.”

Tune in to learn how AI can revolutionize your strategic planning and help you spend more time on the strategic moves that matter.