At Impact, we specialize in transforming technology-driven B2B marketing teams into strategic leaders. Our practical tools and engaging training sessions elevate your team’s strategic impact, improve differentiation, and drive immediate, real-world results.

Our comprehensive toolkit equips marketers and product managers with the skills to lead effectively. This includes advanced stakeholder engagement techniques, innovative segmentation, targeting and positioning strategies, and creative go-to-market approaches and pricing models.

How We Are Different: We are the fastest at transforming marketers from tactical executors to strategic leaders. Our unique approach to engaging, hands-on training and a powerful, actionable linked toolkit drives immediate results and long-term growth.

Interactive Workshops for Immediate Impact

Our workshops are designed to be practical and engaging, ensuring your team can immediately apply what they learn to real business problems. Elevate your team’s capabilities with hands-on training. Click here to see how our workshops are different. 

Want to discuss a workshop for your team?

Tailored Strategic Marketing Solutions

Our consulting services provide tailored strategies to help your team tackle the toughest marketing challenges. From market analysis to competitor insights, we bring our decades of experience, world-class toolbox, knowledge, and skills to help you succeed.  Click here to see how our consulting is different.

Schedule a free initial consultation!

Custom Planning Systems for Consistent Success

We design systems that guide your marketing efforts, making them more consistent and effective across your organization. Our frameworks help you plan and execute with precision.  Click here to see how our framework development projects are different.

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When faced with difficult strategic challenges, Impact Planning has been a great thought-partner to help facilitate workshops and drive greater clarity. From competitive wargaming to innovation strategy to marketing training, Impact Planning has proven their expertise time and again.
Mike Stow
Vice President, Global Marketing, Surgical Robotics, Medtronic
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As a formally-trained veterinarian that found myself in a marketing role, I truly am an “Accidental Marketer”! I have personally used the tools to successfully lead the launch and rebranding of several products – as if I have been a marketer all my career.
Shelley Stanford
Business Unit Director, Swine and Poultry, Zoetis