Authors

By Mary AbbaziaMary AbbaziaBy Tom SpitaleTom SpitaleBy Sean WelhamSean Welham

For our 100th podcast, we take on one of the hottest topics in business:  Artificial Intelligence (AI).  There is much talk about how AI can make work much more efficient.  But much less is written about the customer-centric value of AI – using it to improve the value and differentiation of your offerings.

In this podcast, the team delves into how AI acts as an amplifier, magnifying the value of your products and services to deliver unforgettable experiences for your customers.

In this episode, you will learn:

  • How AI can be used to improve financial services offerings
  • Ideas for how AI can enhance medical device value propositions.
  • Thoughts on how the oil & gas industry can use AI to differentiate their services.

Here are some quotes from the team’s discussion:

  • “AI allows companies to dream bigger about what they can deliver.”
  • “AI in Diagnostics determines the best (circumstances) for human intervention.”
  • “AI can use free speech recognition to uncover (hidden) opportunities “

We hope you enjoy the discussion and gain some helpful insights.

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About the Author

Mary Abbazia

Mary Abbazia is a strategic marketing consultant. Along with her partners Tom Spitale and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.
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About the Author

Tom Spitale

Tom Spitale is a strategic marketing consultant. Along with his partners Mary Abbazia and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.
More About Tom

About the Author

Sean Welham

Sean Welham has worked extensively around the world in business-to-business strategic marketing. His work as a speaker, trainer, and consultant is predominantly in the technical and scientific arena with clients ranging from jet engines to oil and gas production and from agricultural chemicals to pharmaceuticals.
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