Should You Invite Customers To Your Strategy Meetings?
…a market research budget and enough time to do a study, how do you know if you have an accurate picture of what your customers really need? One answer –…
…a market research budget and enough time to do a study, how do you know if you have an accurate picture of what your customers really need? One answer –…
…reliable way to measure the perceived utility or benefit of an offer. The team discusses why — and how — measuring value is not only possible: it may be the…
…or Experienced Marketers Who Need a “Refresher” This program is ideal for those who are new to marketing (Accidental Marketers) or new employees of companies we have worked with prior…
…tone for the entire enterprise. The Story of Lego The Lego Group is a good example of shifting focus. Lego bricks are one of the most widespread and recognizable children’s…
…into its component parts. It also quantifies the relative importance your customer places on each component and how relatively strong (or weak) they see you in delivering it compared to…
…this never really took off. It was easy to replicate and just added complexity to operations while reducing the amount of milk you could deliver. This lack of a competitive…
…that “it doesn’t work.” But it is actually very practical! And the answers to successfully implementing are easier than you think! Listen to the team give tips on how to…
…value that will accelerate growth and protect margins. Make a commitment to actively manage your B2B brand as a better alternative to competing on price in an undifferentiated commodity market….
…are already capturing this information in different research instruments. You just aren’t putting it together like the ATW analysis does. To complete the ATW, see below for an example from…
…from potential customers regarding perceptions of your company and its competitors. This will highlight the most powerful strategies for becoming the obvious choice. Commentary from Impact: This was the #1…