Study Reveals: Teams are Stupid (Sometimes)
…is a professor of management at the MIT Sloan School of Management and the founding director of the MIT Center for Collective Intelligence. When it comes to understanding how people…
…is a professor of management at the MIT Sloan School of Management and the founding director of the MIT Center for Collective Intelligence. When it comes to understanding how people…
…which each model is appropriate and why. In this episode you will learn: Which pricing models you should and shouldn’t consider in your industry Specifics of contemporary concepts like freemium…
…your company culture isn’t built to jump into brand new blue ocean markets and take new-to-the-world product risks. And that’s okay. Companies can and do succeed by letting other companies…
…Supplement this with a Google search that may yield additional and more specific data. What are the reported revenue drop-offs for these companies? Where do your company’s results fit in…
…refreshing, and motivating to internal audiences too. However, these audiences will have several additional questions, the answers to which you will append to your storytelling pitch. For example, we’ve seen…
…Volvo Increase Sales of XC60 by 70% Volvo received an average of 2,000 tweets a minute while competitor’s car commercials ran. The $60 million other automakers spent on commercials during…
The holy grail of marketing is customer insight. New and exclusive information about your customer that delivers a genuine competitive advantage, enabling you to enhance your offer in ways that…
Not every company needs help with their strategic marketing. Your company may have certain characteristics that simply require an occasional “sprinkling” of inspiration or best practices sharing to cultivate winning…
…it is also served well by competition. A consequence of the fine balance between protecting innovators and encouraging competition is often an expensive legal battle where nobody wins (except the…
…directly competing with other airlines, Southwest identified ground transportation as its primary competitor. By offering low-cost, reliable flights, Southwest positioned itself as an attractive alternative to driving or taking a…