Webinar: Stop SWOT-ing! The Shift That Will Increase Your Competitive Advantage - IMPACT

Authors

By Mary Abbazia

Mary Abbazia By Tom Spitale

By Tom Spitale

This month’s post is a webinar that Tom and Mary recently led for a nationwide audience of small-to-medium business owners. In the presentation, they discuss the dangers of using SWOT in a strategic plan, and offer an alternative approach. Learn about the three powerful steps to creating products and services that leverage a company’s strength AND deliver what customers really want and need.

About the Author

Mary Abbazia

Mary Abbazia is a strategic marketing consultant. Along with her partners Tom Spitale and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.

More About Mary

About the Author

Tom Spitale

Tom Spitale is a strategic marketing consultant. Along with his partners Mary Abbazia and Sean Welham, they help an impressive list of b2b clients differentiate their products and services through their work at Impact Planning Group. Tom and Mary are co-authors of the firm's book The Accidental Marketer, published by Wiley.