As a formally-trained veterinarian that found myself in a marketing role, I truly am an “Accidental Marketer"! I have personally used the tools to successfully lead the launch and rebranding of several products - as if I have been a marketer all my career.
The most powerful competitive strategies often emerge from beyond your industry’s borders. By identifying and applying the perfect strategic analogy...
In this episode, Mary, Tom, and Sean discuss how AI helps businesses find powerful strategic analogies—often from unexpected industries. But before AI...
A practical guide for people who find themselves in marketing positions to create powerful strategies that increase sales and profits for any product in any industry.
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