Over the years, I have continued to be impressed by the way Impact uses their systematic approach to unlock our teams’ minds and creativity. They have helped us gain valuable insights that were key to successfully launching global systems and programs.
Needs-based segmentation is marketing’s secret weapon. It focuses on uncovering the “why” behind customer decisions—their true motivations and needs. Yet,...
A practical guide for people who find themselves in marketing positions to create powerful strategies that increase sales and profits for any product in any industry.
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