This is a huge competitive advantage for Synchrony. This program is helping us become a better partner to our retail clients by enabling us to solve real, complex problems using a proven framework of customer needs-centric marketing.
As B2B marketers, we’re always seeking examples of effective strategy—and political campaigns, with their intense focus on messaging and positioning,...
A practical guide for people who find themselves in marketing positions to create powerful strategies that increase sales and profits for any product in any industry.
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