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IMPACT

Transform Your Marketing Team into Strategic Leaders

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Cut Your Strategic Planning Time in Half with Scout AI

Cut Your Strategic Planning Time in Half with Scout AI

Develop Your Next Winning Plan In Days.
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Elevate Your Product and Marketing Team’s Impact

Elevate Your Product and Marketing Team’s Impact

We Teach Product Managers to Be More Strategic
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Ensure Successful Product Launches

Ensure Successful Product Launches

Achieve new levels of success with your product launches.
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Elevate Your Marketing Team

Elevate Your Marketing Team

Transform your marketing team into strategic leaders.
Learn More
Revitalize Mature Products

Revitalize Mature Products

Elevate and distinguish your established products.
Learn More
Scout AI
How We Can Help
Product Launches
Marketing Teams
Mature Products
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Help Where You Need It Most

Help Where You Need It Most

We help organizations improve the processes, learn and master the skills, and adopt the tools that will level-up their marketing.
How can we help you?
Marketing Excellence Frameworks & Roadmaps Common Strategic Marketing Language Differentiated Strategies Strategic Leadership Development Internal Branding, Alignment and Communications Competency-Based Skill Building Customer Segmentation & Insights Value-Based Pricing On-Demand & Virtual Learning Programs Product Marketing
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See All Client Results

Learn how we’ve helped organizations like Getinge build strategies to elevate the impact of their marketing — even during a global lockdown.

Can Virtual Global Planning Be Better Than In-Person? Learn more
See All Client Results

Learn how we’ve helped organizations like United Animal Health align priorities and grow by establishing a marketing excellence process.

Can a Company Grow By Narrowing Its Focus? Learn more
See All Client Results

Learn how we’ve helped organizations like Synchrony gain new strategic marketing skills for transformative marketing.

How Fast Can Marketers be Expected to Apply New Skills? Learn more
Testimonial By Chris Tevis
Our custom strategic marketing program with Caltech gave me the right perspective to help drive significant improvements to a challenged business in my portfolio. With a customer-first mindset and standard tools across the company, our approach to problem-solving has been a game-changer for us.
Chris Tevis
Senior Regional Manager, Halliburton
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Our Latest Insights

Article
June 2, 2025

Targeting That Doesn’t Just Chase the Biggest Market

The best opportunity isn’t always the biggest—it’s often the least contested. When companies face tough resource allocation choices—across segments, products,...
Article
May 20, 2025

The Smartest Segmentation You’ve Ever Done (in Half the Time)

How AI, Tools, and Human Insight Are Transforming B2B Segmentation Segmentation has long been the holy grail of strategic marketing—essential,...
Article
Trends
May 5, 2025

How To Get the World’s Best Futurists to Predict Your Company’s Future

How AI, Strategic Tools, and Human Insight Are Transforming Scenario Planning If you’re in strategy, product planning, or market development,...
Article
Pricing
April 22, 2025

How to Raise Prices When Tariffs Hit – Without Losing Customers

When tariffs or external cost surges hit, companies are faced with one of the toughest challenges in marketing and pricing:...
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Listen to Our Podcast

Podcast
May 23, 2025

Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy

In this episode, Mary, Tom, and Sean dive into how AI is reshaping one of the toughest challenges in B2B...
Podcast
May 9, 2025

Scenario Planning in Uncertain Times: Using AI and Tools to Stay Ahead

In this episode, Mary, Tom, and Sean explore how B2B companies can build better strategies in the face of mounting...
Podcast
April 25, 2025

How to Raise Prices After a Tariff—Without Losing Your Customers

In this episode, Mary, Sean, and Tom tackle a timely and complex challenge: how should companies respond when costs increase...
See All Podcast Episodes

Watch Our Videos

Video
November 17, 2023

B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon

In this insightful podcast, Mary, Sean and Tom unravel the mystery behind Barnes & Noble’s enduring success in the face...
Video
October 16, 2023

Claritin’s Allergy Crusade: A Breath of Fresh Marketing

In this thought-provoking episode, the team delves into Claritin’s recent innovative ad campaign.  Instead of focusing on the product, Claritin...
Video
September 18, 2023

The Different “Flavors” of Marketing Part 3

In this third episode about the role of marketing in organizations, the team goes deeper into a discussion about the...
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Read Our Book

Read Our Book
The Accidental Marketer
The Accidental Marketer
by Tom Spitale and Mary Abbazia

A practical guide for people who find themselves in marketing positions to create powerful strategies that increase sales and profits for any product in any industry.

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