Webinar: Stop SWOT-ing! The Shift That Will Increase Your Competitive Advantage

This month’s post is a webinar that Tom and Mary recently led for a nationwide audience of small-to-medium business owners. In the presentation, they discuss the dangers of using SWOT in a strategic plan, and offer an alternative approach. Learn about the three powerful steps to creating products and services that leverage a company’s strength AND deliver what customers really want and need.

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