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If you’ve reached this page, you are likely wanting to download The Accidental Marketer tool associated with this chapter.  You may find it helpful to set-up this tool so that it prints out in a large format – like a poster.  This will make it easy to complete the analysis in a facilitated discussion with a large cross-functional group.  This is our recommended approach to most strategy discussions.

Case:  A Pharma Brand, GE & Air Conditioners

Tool:  Influence Map

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