Impact Planning Group Launches Scout™ AI: The First AI-Powered Platform to Give B2B Companies a Strategic Edge
STAMFORD, CT – April 11, 2025 – Impact, a leader in B2B marketing strategy and training, proudly announces the launch of Scout™ AI, an innovative platform that merges AI-powered insights with expert-led strategic planning—designed specifically for complex and technical industries.
Scout™ AI revolutionizes strategic marketing by integrating artificial intelligence with proven marketing frameworks to accelerate every aspect of planning—from market analysis to positioning and pricing. More than a tool, Scout™ AI is a partner in helping businesses differentiate, anticipate market shifts, and outmaneuver the competition.
“AI doesn’t replace strategy—it amplifies it,” says Mary Abbazia, Managing Director of Impact and co-author of The Accidental Marketer. “With Scout™ AI, we’re enabling technical professionals to build smart, executable strategies faster than ever before.”
Key Features of Scout™ AI:
- AI + Strategy Frameworks: Blends real-time insights with structured methodology for faster, smarter decisions.
- Actionable Intelligence: Delivers strategic recommendations, not just data.
- Tailored for B2B Tech Companies: Built for engineers, scientists, and accidental marketers in technical sectors.
- Expert-Led Facilitation: Includes strategy workshops to build internal marketing muscle.
- Agile Decision-Making: Helps teams anticipate competitor moves and execute with confidence.
With glowing testimonials from clients across industries, Scout™ AI is set to redefine how B2B companies approach marketing strategy—bridging the gap between data and execution.
About Impact Planning Group
Impact empowers B2B companies to create winning strategies through a unique blend of AI tools, expert facilitation, and hands-on learning. For more than two decades, Impact has helped technical organizations elevate their market positioning and drive growth.
To learn more, visit www.theaccidentalmarketer.com or contact [email protected].