Thank you reading The Accidental Marketer Case Book!

If you’ve reached this page, you are likely wanting to download The Accidental Marketer tool associated with this chapter.  You may find it helpful to set-up this tool so that it prints out in a large format – like a poster.  This will make it easy to complete the analysis in a facilitated discussion with a large cross-functional group.  This is our recommended approach to most strategy discussions.

Case:  Viagra

Tool: Positioning