Article
A Way To Use Porter’s Five Forces To Attract Executive Attention
Harvard Business School professor and author Michael Porter’s famous “Five Forces” framework has long been used by strategists to analyze...
Video
Are You Content to Let AI Do Your Customer Needs Segmentation?
This week in our ongoing examination of art vs. science in marketing, we discuss the powerful strategy of segmentation. When...
Article
Why Being First Isn’t Always the Smartest Competitive Move
In an admittedly rare event I was the first person to arrive at the office. A colleague, who turned up...
Video
How To Sculpt Fog: Why Influence Mapping Is More Art Than Science
Our “art and science of marketing” season continues — this week, art is the focus. Certain strategic processes require you...
Article
24 Powerful Strategic Initiatives to Create Winning Marketing Plans
There are many things you could do. There are fewer things you should do. And there are only one or...
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Video
How To Use Trend Science to Ignite Customer Loyalty
The theme of art and science in marketing continues with an examination of “the new rules of marketing”. Today’s 24/7...
Article
Think of Marketing as Problem Solving and You Will Win More Often
The fine art of problem-solving At its heart, marketing is an exercise in problem-solving. Whether you are trying to solve...
Video
Why You Need Not Abandon Art When Interpreting Data
Our season on the art and science of marketing continues this week with a deep dive into data analysis. Many...
Video
The New Normal: Competitor Shifts
Fourth in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...
Video
The New Normal: Segmentation Opportunities
Third in a series of 4 videos that highlight trends and useful business and marketing planning strategies for the aftermath...