Video
The Different “Flavors” of Marketing Part 3
In this third episode about the role of marketing in organizations, the team goes deeper into a discussion about the...
Article
The Powerful Artificial Intelligence Benefit No One Is Talking About
From Efficiency Gains to Customer Value Overhaul Ask ChatGPT to list the top benefits of Artificial Intelligence (AI) to marketers...
Video
Value Amplified: AI’s Role in Supercharging Customer Offerings
For our 100th podcast, we take on one of the hottest topics in business: Artificial Intelligence (AI). There is much...
Video
The Different “Flavors” of Marketing Part 2
There are so many different definitions of marketing that it’s difficult to know exactly what the function is responsible for...
Article
Three Powerful B2B Lessons from A Recent Blockbuster Merger
Almost exactly one year ago, we wrote about the feud between two professional golfing tours, the incumbent PGA Tour of...
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Video
What Can Be Learned from Tesla’s Recent Price Changes?
In this episode of The Accidental Marketer podcast, Mary, Tom, and Sean discuss Tesla as a case study for pricing...
Video
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3
In this podcast episode, Mary, Sean and Tom discuss the recent merger between the PGA Tour and LIV Tour in...
Video
Could the Disney Plus Success Lead B2Bs to Go Direct?
In this episode, the team discusses the strategy behind Disney+ and its impact on the streaming market. They analyze why...
Video
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2
The team continues last episode’s discussion about the fight between two professional golf tours and the profound strategy lessons from...
Video
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy
Many people are passionate about sports, so it’s fun when the business of sports can teach us about business strategy. ...