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Strategic Alignment Competitive Strategy Differentiation Customer Insights
    Video
    September 18, 2023

    The Different “Flavors” of Marketing Part 3

    In this third episode about the role of marketing in organizations, the team goes deeper into a discussion about the...
    Article
    August 21, 2023

    The Powerful Artificial Intelligence Benefit No One Is Talking About

    From Efficiency Gains to Customer Value Overhaul Ask ChatGPT to list the top benefits of Artificial Intelligence (AI) to marketers...
    Video
    August 11, 2023

    Value Amplified: AI’s Role in Supercharging Customer Offerings

    For our 100th podcast, we take on one of the hottest topics in business:  Artificial Intelligence (AI).  There is much...
    Video
    July 21, 2023

    The Different “Flavors” of Marketing Part 2

    There are so many different definitions of marketing that it’s difficult to know exactly what the function is responsible for...
    Article
    Competitive Strategy
    July 11, 2023

    Three Powerful B2B Lessons from A Recent Blockbuster Merger

    Almost exactly one year ago, we wrote about the feud between two professional golfing tours, the incumbent PGA Tour of...
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
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    Video
    July 5, 2023

    What Can Be Learned from Tesla’s Recent Price Changes?

    In this episode of The Accidental Marketer podcast, Mary, Tom, and Sean discuss Tesla as a case study for pricing...
    Video
    June 15, 2023

    What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3

    In this podcast episode, Mary, Sean and Tom discuss the recent merger between the PGA Tour and LIV Tour in...
    Video
    May 26, 2023

    Could the Disney Plus Success Lead B2Bs to Go Direct?

    In this episode, the team discusses the strategy behind Disney+ and its impact on the streaming market. They analyze why...
    Video
    May 8, 2023

    What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2

    The team continues last episode’s discussion about the fight between two professional golf tours and the profound strategy lessons from...
    Video
    April 20, 2023

    What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy

    Many people are passionate about sports, so it’s fun when the business of sports can teach us about business strategy. ...
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