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The Critical Role of Brand In Inflationary Times
As inflation continues at a high level, marketers who have created strong brands are reaping rewards. These powerful brands enjoy...
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Why Netflix Got Burned From Their Latest Price Hike
Though many companies have successfully taken inflationary price increases this year, Netflix was not one of them. Earlier this year,...
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Strategies to Prosper in Inflationary Times
Inflationary levels not seen since the 1970’s are creating big economic challenges, and many businesses are looking to their marketers...
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Here’s the Metrics That Will Unify Sales and Marketing Once and For All
In this final episode of our short season covering the unification of Sales and Marketing, the team tackles the always...
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How the Post-Pandemic World Will Revitalize the Strategy of Segmentation
The seemingly permanent increase in virtual B2B sales calls will revitalize needs-based segmentation as a strategy. Many marketing-designed segmentation strategies...
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How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic
Despite record sales, Pfizer recently announced big cuts to its sales force. The reasons relate directly to customer needs — many...
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How To Scale a Platform
In this final episode of the “New Frontiers” season, the team examines strategies for scaling a platform business. Platforms require...
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Should You Create a Platform Instead of Just Selling On Someone Else’s?
In this fifth episode of the “New Frontiers” season, the team discusses whether a company should start a platform business...
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How to Build Your Very Own B2B Platform Strategy
In this fourth episode of the “New Frontiers” season, the team dives deep on how to build a platform strategy. ...
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Should You Join a B2B Platform?
In this third episode of the “New Frontiers” season, the team analyzes whether B2B suppliers should join one of the...