Podcast
AI-Powered Pricing: More Precision, Less Guesswork
In this episode, the team dives into one of the most challenging yet critical topics in B2B strategy: pricing. Traditionally...
Article
Pricing Doesn’t Have to Be a Guessing Game Anymore
With AI and the right strategic tools, pricing precision is finally within reach. The Price–Value Gap Is Still Strategy’s Achilles’...
Podcast
Why Your Sales Team Isn’t Using Your Strategy
In this episode, the team explores the gap between marketing and sales. Even when segmentation and messaging are strong, they...
Article
Bridging the Gap Between Strategy and Sales Is More Than a Handoff—It’s a System
If your sales team isn’t aligned to your segmentation and messaging, this article shows how AI and strategic tools can...
Podcast
Using AI to Strengthen (and Streamline) Your Value Proposition
In this episode, the team dives into how AI enhances one of the most underutilized strategic tools in B2B: the...
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Article
Fix Your Lukewarm Value Prop Before It Costs You
Strategy Fatigue is real—but the right strategic tools, powered by AI, can help you differentiate what you deliver and prove...
Podcast
Want Better Stories? Start With Better Positioning
In this episode, the team explores how AI is transforming one of the most overlooked yet critical elements of strategy:...
Article
Want Better Stories? Start with Better Positioning
Before you craft the perfect narrative, know what you want to be known for. Everyone is trying to tell better...
Podcast
Using AI to Spark and Strengthen Differentiation Strategy
In this episode, the team explores how Artificial Intelligence (AI) is transforming the critical—yet often elusive—task of differentiation. Building on...
Article
How to Know If Your Strategy Will Be Enough
Forecasting competitive impact starts with measuring perceived value. AI can help. For years, strategy discussions have centered on what to...