Podcast
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
What You’ll Learn in This Episode: 3 Key Quotes: The discussion highlights how AI can revolutionize marketing efforts, but it...
Article
The AI Genie Is Out of the Coke Bottle
Artificial intelligence (AI) is no longer just a futuristic buzzword; it’s reshaping how companies connect with their audiences. Coca-Cola’s recent...
Podcast
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers,...
Article
Just Rethink It
Why Nike’s Challenges are a Goldmine for B2Bs Trying To Revitalize Mature Products While Nike is a consumer brand, its...
Article
What Would Cutting Your Strategic Planning Time in Half Mean?
Companies that streamline their planning process are 1.8 times more likely to outperform their peers on revenue growth. See how...
Build Your Stakeholder Map Today - Free Access
Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map. This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
Click for instant access to our stakeholder mapping tool
Podcast
Breaking Free from the Annual Planning Cycle
In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible,...
Podcast
Leveraging AI to Transform Strategic Planning
In this episode, Mary, Tom, and Sean discuss the growing role of AI in strategic marketing and how it is...
Podcast
Market Shaping: Strategies for Redefining Your Competitive Landscape
In this episode, we explore the essential strategies behind market shaping and why it’s crucial for businesses today. We discuss...
Article
Why Market Shaping is the Strategic Imperative You Can’t Ignore
Is your growth limited because your technical product isn’t being effectively positioned to meet important business needs? Is your mature...
Article
What B2B Marketers Can Learn from Political Campaign Successes and Failures
As B2B marketers, we’re always seeking examples of effective strategy—and political campaigns, with their intense focus on messaging and positioning,...