Podcast
AI in Strategic Analysis: Combining Technology with Expertise
In this episode, Mary, Sean, and Tom discuss how AI is transforming the analysis phase of strategic planning. They explore...
Article
Never Miss Another Insight
How To Combine AI and Your Domain Knowledge in Strategic Analysis AI is rapidly changing how businesses approach strategic planning,...
Podcast
How AI Supercharges Wargaming for Strategic Planning
In this episode, Mary, Tom, and Sean dive into the transformative impact of AI on wargaming, a critical tool for...
Article
Supercharge Your Strategic Planning: How AI Revolutionizes Wargaming
Strategic planning is fraught with challenges, especially when high-stakes decisions are on the line. This is where wargaming shines. By...
Podcast
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond
In this episode, the team reflects on the lessons learned from industry giants like Intel, GE, and Apple. Mary expresses...
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Article
Finally Unlock the Power of Needs-Based Segmentation with AI
Needs-based segmentation is marketing’s secret weapon. It focuses on uncovering the “why” behind customer decisions—their true motivations and needs. Yet,...
Podcast
Trends and Technologies Shaping 2024 and Beyond
The close of the year is the perfect time to reflect on the major trends and events that have shaped...
Podcast
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
What You’ll Learn in This Episode: 3 Key Quotes: The discussion highlights how AI can revolutionize marketing efforts, but it...
Article
The AI Genie Is Out of the Coke Bottle
Artificial intelligence (AI) is no longer just a futuristic buzzword; it’s reshaping how companies connect with their audiences. Coca-Cola’s recent...
Podcast
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers,...