Podcast
Want Better Stories? Start With Better Positioning
In this episode, the team explores how AI is transforming one of the most overlooked yet critical elements of strategy:...
Article
Want Better Stories? Start with Better Positioning
Before you craft the perfect narrative, know what you want to be known for. Everyone is trying to tell better...
Podcast
Using AI to Spark and Strengthen Differentiation Strategy
In this episode, the team explores how Artificial Intelligence (AI) is transforming the critical—yet often elusive—task of differentiation. Building on...
Article
How to Know If Your Strategy Will Be Enough
Forecasting competitive impact starts with measuring perceived value. AI can help. For years, strategy discussions have centered on what to...
Podcast
The Fog of AI: Lessons from the Last Digital Disruption
In this episode, the team explores the “fog of AI war”—the disorienting rush toward new technologies without clear strategic purpose....
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Article
The Fog of Technology War: What We Found When We Studied AI Hype, Past and Present
Some companies are paralyzed. Some are moving fast. But without a blueprint, even the best tech builds in the wrong...
Podcast
Article
Your Best Competitive Analysis Ever Starts By Ignoring Your Competitors
The best way to outcompete isn’t just to analyze your competition—it’s to see yourself through your customer’s eyes. It’s easy...
Podcast
How AI Supercharges the Attractiveness Criteria
In this episode, Mary, Tom, and Sean explore how AI elevates one of their most beloved tools: the Attractiveness Criteria....
Article
Targeting That Doesn’t Just Chase the Biggest Market
The best opportunity isn’t always the biggest—it’s often the least contested. When companies face tough resource allocation choices—across segments, products,...