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Strategic Alignment Competitive Strategy Differentiation Customer Insights
    Podcast
    October 24, 2025

    Why Your Best Storytelling Should Not Mention Your Product

    In this episode, the team explores one of the hardest—but most effective—principles of business storytelling: leaving your product out of...
    Article
    AI
    October 20, 2025

    Why Your Best Storytelling Should Not Mention Your Product

    How leaving your product out of the narrative leads to them asking for it anyway. In our previous two articles...
    Podcast
    October 10, 2025

    Storytelling Tools That Win 

    In this episode, the team continues their deep dive into business storytelling—this time focusing on the tools that make stories powerful. Building on...
    Article
    AI
    October 6, 2025

    The Tools Behind Stories That Win

    How to turn strategy tools into stories that are relatable, memorable, and fast to build In our last article, we...
    Podcast
    September 26, 2025

    Why Storytelling Makes or Breaks Strategy

    In this episode, the team unpacks why so many business “stories” miss the mark — and how to fix them....
    Build Your Stakeholder Map Today - Free Access
    Our Impact Free Preview provides instant access to one of our most popular tools, The Stakeholder Map.  This powerful, yet easy to use. strategy framework can be inserted right into your plan and help you gain valuable insights.
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    Article
    AI
    September 22, 2025

    When B2B Storytelling Fails—and How to Fix It

    The buzz around business storytelling is real—but many strategic narratives miss the mark. Here’s how to shift from fact dumps...
    Podcast
    September 12, 2025

    AI-Powered Pricing: More Precision, Less Guesswork

    In this episode, the team dives into one of the most challenging yet critical topics in B2B strategy: pricing. Traditionally...
    Article
    Pricing
    September 8, 2025

    Pricing Doesn’t Have to Be a Guessing Game Anymore

    With AI and the right strategic tools, pricing precision is finally within reach. The Price–Value Gap Is Still Strategy’s Achilles’...
    Podcast
    August 29, 2025

    Why Your Sales Team Isn’t Using Your Strategy

    In this episode, the team explores the gap between marketing and sales. Even when segmentation and messaging are strong, they...
    Article
    Strategic Alignment
    August 25, 2025

    Bridging the Gap Between Strategy and Sales Is More Than a Handoff—It’s a System

    If your sales team isn’t aligned to your segmentation and messaging, this article shows how AI and strategic tools can...
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