Podcast
What to Do When You Have a Budget Surplus
In this episode, the team explores a surprisingly common year-end question: “What should I do with leftover budget?” Instead of...
Article
What to Do When You Have a Budget Surplus
How to turn year-end dollars into long-term strategic gains It’s a rare but tricky challenge: you’ve reached the end of...
Podcast
Why Your Best Storytelling Should Not Mention Your Product
In this episode, the team explores one of the hardest—but most effective—principles of business storytelling: leaving your product out of...
Article
Why Your Best Storytelling Should Not Mention Your Product
How leaving your product out of the narrative leads to them asking for it anyway. In our previous two articles...
Podcast
Storytelling Tools That Win
In this episode, the team continues their deep dive into business storytelling—this time focusing on the tools that make stories powerful. Building on...
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Article
The Tools Behind Stories That Win
How to turn strategy tools into stories that are relatable, memorable, and fast to build In our last article, we...
Podcast
Why Storytelling Makes or Breaks Strategy
In this episode, the team unpacks why so many business “stories” miss the mark — and how to fix them....
Article
When B2B Storytelling Fails—and How to Fix It
The buzz around business storytelling is real—but many strategic narratives miss the mark. Here’s how to shift from fact dumps...
Podcast
AI-Powered Pricing: More Precision, Less Guesswork
In this episode, the team dives into one of the most challenging yet critical topics in B2B strategy: pricing. Traditionally...
Article
Pricing Doesn’t Have to Be a Guessing Game Anymore
With AI and the right strategic tools, pricing precision is finally within reach. The Price–Value Gap Is Still Strategy’s Achilles’...