Article
Just Rethink It
Why Nike’s Challenges are a Goldmine for B2Bs Trying To Revitalize Mature Products While Nike is a consumer brand, its...
Article
What Would Cutting Your Strategic Planning Time in Half Mean?
Companies that streamline their planning process are 1.8 times more likely to outperform their peers on revenue growth. See how...
Podcast
Breaking Free from the Annual Planning Cycle
In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible,...
Podcast
Leveraging AI to Transform Strategic Planning
In this episode, Mary, Tom, and Sean discuss the growing role of AI in strategic marketing and how it is...
Podcast
Market Shaping: Strategies for Redefining Your Competitive Landscape
In this episode, we explore the essential strategies behind market shaping and why it’s crucial for businesses today. We discuss...
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Article
Why Market Shaping is the Strategic Imperative You Can’t Ignore
Is your growth limited because your technical product isn’t being effectively positioned to meet important business needs? Is your mature...
Article
What B2B Marketers Can Learn from Political Campaign Successes and Failures
As B2B marketers, we’re always seeking examples of effective strategy—and political campaigns, with their intense focus on messaging and positioning,...
Podcast
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
In this episode, we analyze Southwest Airlines’ recent policy shift from open seating to assigned seating, exploring how even the...
Article
How Southwest’s Mistake Can Help B2B’s Better Predict Customer Needs
As a B2B executive or marketing leader, you know that balancing long-standing strategies with evolving customer needs is a constant...
Podcast
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
In this episode, we delve into the strategic importance of using archetypes to simplify and enhance global marketing and learning...