Podcast
Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy
In this episode, Mary, Tom, and Sean dive into how AI is reshaping one of the toughest challenges in B2B...
Article
The Smartest Segmentation You’ve Ever Done (in Half the Time)
How AI, Tools, and Human Insight Are Transforming B2B Segmentation Segmentation has long been the holy grail of strategic marketing—essential,...
Podcast
Scenario Planning in Uncertain Times: Using AI and Tools to Stay Ahead
In this episode, Mary, Tom, and Sean explore how B2B companies can build better strategies in the face of mounting...
Article
How To Get the World’s Best Futurists to Predict Your Company’s Future
How AI, Strategic Tools, and Human Insight Are Transforming Scenario Planning If you’re in strategy, product planning, or market development,...
Podcast
How to Raise Prices After a Tariff—Without Losing Your Customers
In this episode, Mary, Sean, and Tom tackle a timely and complex challenge: how should companies respond when costs increase...
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Article
How to Raise Prices When Tariffs Hit – Without Losing Customers
When tariffs or external cost surges hit, companies are faced with one of the toughest challenges in marketing and pricing:...
Podcast
AI and the Benefits Ladder: Getting to What Customers Really Want
In this episode, Mary, Sean, and Tom explore one of the most important and challenging aspects of strategic planning: identifying...
Article
The Secret to Using AI in Strategy: Uncovering What Customers Truly Want
AI Doesn’t Care About Your Product–And That’s a Good Thing The most important part of any strategic marketing plan is...
Podcast
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
In this episode, Mary, Tom, and Sean explore how AI is transforming stakeholder mapping, helping businesses track shifts in decision-making power...
Article
How AI Helps You Spot Decision-Making Power Shifts Before Your Competitors Do
Stakeholder Mapping to Gain a Competitive Edge Stakeholder mapping has always been a cornerstone of strategic marketing and sales planning,...