Podcast
When Competitors Become Partners: Rethinking How Markets Are Won
In this episode, the team explores a major strategic shift unfolding in B2B markets: companies are no longer just competing—they’re...
Article
When Competitors Become Partners -What Nvidia Is Getting Right That Most B2Bs Miss
The companies most likely to reshape your market might not be the ones you beat. They might be the ones...
Podcast
Why Paramount Beat Netflix: The Strategic Power of Playing the Game Forward
In this episode, the team breaks down the surprising outcome of the Warner Bros. Discovery bidding war and why Netflix—despite...
Article
What War Games Revealed about the Warner Bros Deal
Why Paramount beat Netflix—and what it teaches B2B leaders about anticipating how the game will unfold At first glance, Netflix...
Podcast
The Problem Isn’t the Product—It’s the Path to Market
Male birth control may soon become a reality, with new pills and gels showing promise after decades of scientific hurdles....
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Article
The Problem Isn’t the Product—It’s the Path to Market
What male birth control can teach B2B leaders about unlocking stalled markets Male birth control may finally be approaching reality....
Podcast
Growth Starts with Subtraction: Rationalizing Your Portfolio to Win
In this episode, the team explores why growth in B2B doesn’t always come from adding more products, brands, or acquisitions...
Article
Subtraction as a Growth Strategy
Your B2B Portfolio Mixes Strong & Weak Brands Indiscriminately – It’s Costing You In consumer markets, brand building is obvious:...
Podcast
What B2B Technical Leaders Can Learn from Ring’s Super Bowl Misstep
In this episode, Mary and Tom unpack the backlash surrounding Ring’s Super Bowl ad for its new “Search Party” feature...
Article
What B2B Technical Leaders Can Learn From Ring’s Super Bowl Ad Failure
When companies think “slam dunk” and skip discipline, they get blindsided. When Ring (the home security company owned by Amazon)...