Podcast
Article
Your Best Competitive Analysis Ever Starts By Ignoring Your Competitors
The best way to outcompete isn’t just to analyze your competition—it’s to see yourself through your customer’s eyes. It’s easy...
Podcast
How AI Supercharges the Attractiveness Criteria
In this episode, Mary, Tom, and Sean explore how AI elevates one of their most beloved tools: the Attractiveness Criteria....
Article
Targeting That Doesn’t Just Chase the Biggest Market
The best opportunity isn’t always the biggest—it’s often the least contested. When companies face tough resource allocation choices—across segments, products,...
Podcast
Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy
In this episode, Mary, Tom, and Sean dive into how AI is reshaping one of the toughest challenges in B2B...
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Article
The Smartest Segmentation You’ve Ever Done (in Half the Time)
How AI, Tools, and Human Insight Are Transforming B2B Segmentation Segmentation has long been the holy grail of strategic marketing—essential,...
Podcast
Scenario Planning in Uncertain Times: Using AI and Tools to Stay Ahead
In this episode, Mary, Tom, and Sean explore how B2B companies can build better strategies in the face of mounting...
Article
How To Get the World’s Best Futurists to Predict Your Company’s Future
How AI, Strategic Tools, and Human Insight Are Transforming Scenario Planning If you’re in strategy, product planning, or market development,...
Podcast
How to Raise Prices After a Tariff—Without Losing Your Customers
In this episode, Mary, Sean, and Tom tackle a timely and complex challenge: how should companies respond when costs increase...
Article
How to Raise Prices When Tariffs Hit – Without Losing Customers
When tariffs or external cost surges hit, companies are faced with one of the toughest challenges in marketing and pricing:...