Your marketing organization’s rightful place is at the forefront of your company’s strategic planning process. Of all the functional departments in your company, none are better positioned to understand the intersection of customer needs and company capabilities.
Yet, marketing is often relegated to supporting and tactical duties. If this is true for you, your organization has probably not adopted a process that consistently leverages marketing’s crucial strategic role.
And any-old process will not do! A strategic marketing framework must help Marketers examine every possible avenue for growing the products that they are responsible for. It must be powerful – yet be accessible enough that even inexperienced Marketers can utilize it. It must be robust and relevant even in rapidly changing markets, year-after-year.
Strategies, Skills and Systems to Elevate Marketing
Impact’s proprietary process does all of these things and more. It can help permanently change the way your company thinks about the function of Marketing. We work with you to customize our set of planning tools for your markets, and then engage with you in one of three different ways (see the table below) to transform your strategic marketing.
Regardless of which of the following three ways we work with you, our approach leads to cross-functional collaboration and input. This places Marketing in the center of your company’s strategic dialogue. Which is right where it belongs.