Open Workshops

Accidental Marketer Open Enrollment Strategic Workshop in Clearwater, FL – March 7 & 8, 2019.

Space is Limited!

Improve Your Strategic Marketing Skills Dramatically in Just 2 Days

This highly-interactive 2-day workshop is designed for B2B managers to learn and apply the 10 practical tools featured in our book The Accidental Marketer. Working in small teams, participants focus on one of their team members’ real products or market situations.

With short, informative lectures followed by intensive breakout sessions, participants will go well beyond a surface level of knowledge about strategic marketing concepts. They will finish the session with new skills that they can immediately apply to their business plans when they return to their office.

Perfect For New Marketers – or Experienced Marketers Who Need a “Refresher”

This program is ideal for those who are new to marketing (Accidental Marketers) or new employees of companies we have worked with prior to their joining. It is also appropriate for individuals who want to raise the level of their strategic game. And we often host attendees who have been through our program before and want a refresher course and/or apply the skills to a new business challenge.

Florida Is Beautiful in March!

Especially for our cold-climate friends, we have chosen the Clearwater Beach Marriott Suites on Sand Key for our workshop on March 7 & 8, 2019; 8:00 – 5:00 both days. While spring is often still a rumor in the north at this time, come and see why many major league teams (Phillies, Blue Jays, Yankees, Orioles and more) are conducting spring training in the area in March.  Some of you may wish to extend your stay through the weekend.

We have secured a special rate of $219/night for one bedroom suites (plus taxes) at this venue on the beaches of Clearwater, Florida. Participants can fly into Tampa International Airport (TPA) – approximately a 22-mile drive from the hotel; or St. Petersburg/Clearwater Airport (PIE) – which is a 12-mile drive to the venue.


Fees for enrollment in this program are $2,850 per person, which includes:

Participation in the 2-day workshop, a copy of The Accidental Marketer, course materials, breakfast each day, breaks & lunch both days, and dinner on Thursday night.

Discounts apply for sign ups before January 31, 2019.  If 5 or more people attend from the same company, we guarantee that one of the attendee’s business challenges will be worked on in the course.

Travel and expenses are additional (reservation for hotel rooms are made directly with the hotel with the code “Impact” – see room rate above). Please use the form below to reserve your spot – we will follow up with you directly to confirm and provide any further details:


  • If you would like to have your specific business issue be considered as one of the cases we work on during the session, please describe it in the box above.