Is SWOT Dead?

Even If You’re Not Ready to Kill It, It’s Time to Demote the Old Standard No doubt, your mother once asked you after a misstep, “If all of your friends jumped off of a bridge, would you jump too?” We … Continued

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What Marketing Leaders Do Differently

The tools in our recently released book, The Accidental Marketer, come from reverse-engineering marketing’s greatest successes.  A study from the July-August 2014 Harvard Business Review adds more fuel to this fire, underscoring what leading firms do differently than lower-performing organizations … Continued

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